Creative Copywriter
and Digital Designer,
currently based in Amsterdam.

about

Hi, I'm Loua — a creative copywriter and digital designer, currently based in Amsterdam.

My name refers to moon in Portuguese (lua) and I am exploring Earth since 1986. With a curious and creative mind. I enjoy drinking an espresso in the early morning, the first thing I do when I wake up.

I have a healthy addiction to alliterations and ironing out words and grammar — to the occasional annoyance of my boyfriend.

conscious copywriting

At FORMOSA STUDIO, my creative studio, I apply a holistic approach to all my writing, designs, and collaborations. I specialize in crafting copy that evokes emotions and creates curiosity — to inspire, engage and connect. I collaborate with brands and companies that value passion and people.

As an admirer of Conscious Language, I understand the importance of using positive and upgrading words. I believe in the power of words and their ability to manifest, so you'll only see me writing positively.

beliefs & values

projects

clients

  • A digital design agency, specialized in development and optimization, I support their projects as creative copywriter.

  • Make Collective is a creative collective, specialized in digital branding and design. I’m part of Make as a creative copywriter and occasionally assist in digital design.

  • An e-comm website offering luxurious interior design. I wrote and designed their email welcome flow and optimized their brand and B2B copy.

  • I assisted Albert van Abbe and Erwin Thomasse with the press release for the Dubplate 000 album.

  • A full website translation for the renowned Van Abbemuseum in Eindhoven, The Netherlands.

  • Designed and hosted a range of workshops about copywriting for the Central European Marketing Team of H&M.

  • Full brand and website copy for LPC — a corporation specialized in recruiting and training of international employees. Creative agency Every Day managed the full project.

  • Brand voice and website copy for the online launch of SHE IS COOOL. A female lead and driven online platform — celebrating, encouraging and inspiring female creators, entrepreneurs and forward thinkers.

wall of gratitude

  • Proluca Interiors

    “From day one Loua understood the identity and style of Proluca. With confidence she made sure the look and feel of our brand was captured in the copy. This improved the quality of Proluca’s website and weekly newsletter.”

    — Brigitte Hamers

  • H&M

    “We really liked the way you have built the workshops. Truly interesting to see and hear the different ways of how to approach the customer with specific copy. We believe it’s also really good to have someone from outside the company looking at it, since sometimes we can be stuck to certain ways of communicating without even noticing this.”

    — Ruth Peereboom

  • SHE IS COOOL

    “Loua truly knows how to beautifully translate a vision into words, such a gift! And a pleasure to work with — thank you!”

    — Carolien Ligtenberg

  • UNA TERRITORIA

    “The meaning, the values, and mission of UNA TERRITORIA, Loua has captured our essence.”

    — IGNOTA

Let’s work together

Fill in this simplistic form on the right and I will be in touch soon — pinky swear.